The most important aspect of marketing is communication. The communication has to be two-way. Audio-visual is one such effective way of great communication. The audio-visual marks a connection between you and your audience, because what is more important than establishing a great bond with your audience, right?
One of the biggest advantages is, it brings clarity in the mind’s of people. Audio visual makes sure that there are no ifs and buts in the back of your audience’s heads.
It was two decades ago that people didn’t have audio-visuals to watch. With time evolution happened and that is what has made ‘today’ easier than ever! According to a study, using sound and lighting equipment improves communication by heightening the awareness of your audience’s sight and hearing. In audio-visual cases we receive communication through one or more of our sense organs. And, without a doubt the communication, comprehension and retention is faster and stable. But when we see face to face while talking, we tend to observe the difference in the body language, lips, colour change of face or change in expressions. Let us consider a great example, a mention of a serious incident in radio will not impact the listener as much as the news clip of the incident shown on television, or these days “YOUTUBE.”
Now, hold your patience, the writing below there won’t take much of your time and you will love it, believe me. I have a very descriptive and exciting way of telling what exactly we do as content writers!
It’s pretty easy to scroll past a writeup or walk right past a billboard, but video and sound grab your attention very quickly. If you’re at a trade event, for example, you need something that’s going to grab people from a distance. A presentation won’t do that but if you have good event sound systems playing great music, people will follow the sound and find you. It works just as well with videos. One of the best examples of how to use video to catch people’s attention is the autoplay feature that you see on Facebook. As you scroll through, they’ll play and there they have your attention, without you even knowing about it!
Now, imagine you are venturing on a new project where you are selling a service/product. Without a doubt about the fact that you want people to know about it, right? And hence, you will need a proper detailed write up for you to present it to your audience. It will include what your product is all about, what made you bring it to people, how does it work, what do people get from it and a gazillion more questions in addition to that.
You see, that is how efficient audio visual is in today’s marketing world.
Stay tuned for so much more coming up!