Case Study
Case Study
ABOUT
A4Medicine is a fully referenced medical educational resource for health care professionals working in Primary Care / Family Medicine and it is only accessible to A4 Medicine Members
OBJECTIVES
- Increase revenue for the brand by maximizing the sales
- Increase presence on all digital platforms
- Increase ranking & positioning of the brand on all the channelsby content optimization & increasing customer engagement
- Increase ranking for digital e-books
- Maintain rate parity across all the sales channels
CHALLENGES
- The brand was unable to capitalize on the source of awareness to the fullest potential with the help of available manpowe
- No digital campaigns to reach new customers or create brand awareness
- Loosely defined pricing strategy & rate disparity across the platforms
- Offers and deals were largely left un-utilized
- Limited engagement activities
THE SOLUTION
WHAT WE DID
- Relationship building with audience through various engagement campaigns & ORM services
- Strategic price-planning and unifying prices across the platform
- Daily monitoring & weekly reporting (internally + with client)
- Analysis, Forecasting & Testing various campaigns & their effectiveness
- Successfully planning and conducting webinars world-wide to build community and increase customer engagement
- Designing & hosting a high-conversion landing page to increase the sale
- Re-designing & updating the website content to reflect the offering accurately
- Setting-up the order processing system
ABOUT
English Planet is an language learning platform for all age groups who want to learn speaking, grammar, competition, or literature
OBJECTIVES
- Revenue Acquisition & Growth
- Visibility: To establish brand as a premier brand for learning perfect English skills
- Maintain high valued ranking of the individual
- Promotion of online classes
CHALLENGES
- Holiday variations of classes: Owing to the niche audience for the brand
- Bookings for online classes are generally made well in advance, so competitor analysis is not possible for pricing strategies
- The brand image had to be taken into consideration while designing strategy, thus, not allowing us to lower our student’s batches as per prevailing competition in town
THE SOLUTION
Online Marketing Strategy
Setting up the online classes with the right look-to-book ratio in mind by creating a picture and video content to showcase the brand on all the social media platforms and setting up rate strategies we created an interest in the brand among all leading brands. From absence on the major platforms like Facebook, Instagram and Twitter we established a prominent ranking within a year of initiation
Reputation Management
While all this was happening, one more major challenge was to maintain the awareness and increase the revenue, we ensured good reviews and a proactive response strategy in case of any concerns raised by guests. This helped maintain a strong brand position in the eyes of the prospective guests, thus, they did not mind paying a premium price
ABOUT
Meme Marketing Mastery is a platform for anyone who wants to convert their passion for memes into a profession! It offers courses, job opportunities, and meme marketing services!
OBJECTIVES
- Increase presence of the brand on all digital platforms
- Revenue acquisition & growth
- Promotion of the program
- Launching of new services services, specifically stream-lined for brands
CHALLENGES
- The brand was unable to launch itself on a digital platform and determine the right target audience
- Branding has to resonate with the people
- The image of the brand has to be created & deliver the right message
- Boosting the impact on social media & ensuring consistency: the visual approach, content, humor in the content
THE SOLUTION
WHAT WE DID
- Managing the brand, positioning it and persona creation
- Building reputation in the market
- Created an audience of students, followers, and fans
- Launching meme marketing agency
- Targeting the right and interested audience
- Created a platform to offer opportunities
ABOUT
Med-tech legacy is a resourceful and supportive platform to help healthcare professionals. Through this, Dr. Ruchi Dana wants to contribute to future generations with her vast knowledge in the field of medicine and technology
OBJECTIVES
- Provide guidance to healthcare entrepreneurs
- Ways of growth in the medical sector
- Revenue acquisition & growth
- Encourage health practitioners for doing start-ups
- Innovation in technology
CHALLENGES
- Creation of a new platform med-tech legacy for the encouragement of healthcare practitioners
- The brand was unable to capitalize the source of awareness to the fullest potential on its manpower
- Reaching the right and enthusiast target audience
- Giving a new direction of thinking to grow in the medical field
THE SOLUTION
WHAT WE DID
- A curated platform for medical and technological innovations
- Creation of content in 6 different formats: Video, Text, Image, Audio, Community, Live
- Arrangements of webinars, live discussions, consultations
- Come up with brand new and groundbreaking concepts
- Managing the brand, positioning, and personing
- Building reputation in the market
ABOUT
Goldpedia is the platform for everyone who wants to invest in gold. It makes you aware of each and every type of update in the gold market from previous, present & future
OBJECTIVES
- Launch of the brand in the market
- To share a medium from which anyone can learn about gold investments and jewelry
- Revenue Generation
- To Create a Sustainable long-teerm brand CHALLENGES
- Shanu Verma forever wants to create a curated platform for gold enthusiasts and consumers
- A platform to share all the updates, news, and knowledge he gained throughout his life
- Developing connection to the right audience knowing the purchasing and investing behavior
- Providing the correct and valuable content to the users
THE SOLUTION
WHAT WE DID
- A Relationship Building With an audience
- Social media across all the platforms and to join the community of goldpedia for a lifetime
- Live sessions and opportunity to interact with industry experts
- Conference call weekly
- Revenue Generation
We Transform Personal Brands Into Cult Brands Using Growth Hack Marketing